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Guide to Diamond Buying

What you should know about diamonds when you buy fine jewelry in Atlanta

From Jewelers of America:

Rare and fascinating, mysterious and magical, the diamond has ignited romantic passion throughout history. The word alone conjures up a thousand images of rare, precious, desirable, beautiful, sparkling tokens of love. This guide from Jewelers of America details what you should know when buying diamonds or diamond jewelry for yourself or someone you love.

One of the most important aspects of buying quality diamond jewelry is where you shop. A trustworthy jeweler or jewelry store like Dynasty Jewelry and Loan with GIA-certified professionals, will walk you through the jewelry shopping experience and take you on an educational journey about diamond information.

A Diamond’s Unique Characteristics

Diamonds might not be the rarest gemstone known to man, but they have a set of unique characteristics that sets diamond jewelry apart from other gemstones and gives them a value beyond price. When considering a diamond jewelry purchase, a jeweler might first inform you of these special features of a diamond:

Unique Beauty 

The beauty and inner fire of the diamond has made this precious gem prized for centuries. Each stone, like its owner, is endowed with a personality and character uniquely its own. 


A diamond is the hardest substance known to man (ranking 10.0 on the Mohs Hardness Scale) and is resistant to deterioration. When cared for properly, diamond jewelry can be worn every day and passed on as an heirloom to future generations.

Enduring Value

Gem-quality diamonds have consistently retained their value, and most often have increased in value, after years of being worn and enjoyed.

4Cs of Diamonds

There are four factors that determine the value of a diamond, collectively known as the 4Cs of Diamonds: CaratClarityCut & Color. The Diamond 4Cs are so important to selecting the perfect stone for you that we cover them in depth.

Where to buy diamonds in Atlanta

Dynasty Jewelry and Loan has been Atlanta’s most trusted name in estate and fine  jewelry for over thirty years. Come visit our beautiful showroom conveniently located on Jimmy Carter Boulevard in Norcross or shop online. We invite you to experience The Dynasty Difference! 



We are proud members of Jewelers of America, see our listing here. 

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