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Rolex and other designer watches make a better investment than stocks

Looking for your next investment? Or maybe a gift for Father’s Day? A Rolex watch is an excellent option. The resale market of watches are on the rise. According to Business Insider, the resale prices of Rolex have soared past the value of real estate, gold, and most recently, the Dow Jones Industrial Average. The average price of a Rolex went up from an average of $5,000 in 2011 to $13,000 on average in 2020.  

So, what makes Rolex watches so special?

For one thing, it is an extremely recognizable brand and has become known as a marker of success, of wealth and power. A luxury watch serves its owner as a continual reminder of goals met and boxes checked. But, it is so much more than a marker of personal growth and success. It is an investment in professional and financial growth. 

The wide variety of options that Rolex offers also sets them apart. They offer everything from stainless steel to solid gold. They’re known for being a strong brand and having quality movements. Not only that, they don’t just hold their value, they increase! 

Joel Levinson, whose Metro Atlanta pawnshop has become a shopping destination for luxury goods, has one of the country’s largest inventories of pre-owned designer watches from makers including Patek Philippe, Audemars Piguet, IWC Schaffhausen, TAG Heuer, Omega, as well as Rolex. “We see watch lovers from all over the country in our store every week,” Levinson explains, “particularly since recent supply chain disruptions have made it more difficult to acquire these timepieces.”